說到義大利時裝，除了“Made in Italy“這個天王級標籤外，最出名的就是他們不斷推陳出新的行銷手法。不只是各大媒體，Blogger對他們來說也是產業中重要的一環！昨天我受邀參加Studio Zeta的Bloggers Day，他們將Showroom擺設成攝影棚，Blogger則擔任攝影師的職責，拍下屬於自己的Editorial。起先我被棚燈搞得七葷八素（在此向所有攝影師制上最高敬意），不斷拍出模糊的照片，好在漸漸熟悉後（以及把閃光關掉哈哈），還是拍出了些能使用的。這場以2014春夏款男裝為主題的活動，是不是讓你覺得義大利時尚就是花俏兩個字？說真的走在米蘭街頭，男孩子打扮的總比女孩子還要花俏，這些模特兒穿搭的程度，可是真真實實每天上演呀。其中Uppercut的反光外套讓我印象最深刻，一件不起眼的灰色防水外套，在閃光燈下居然變成超Fancy的X光色（那是什麼色）！或是讓人無法忽視的印花，幾何也好、動物紋路、復古花紋、或我最喜歡的au jour le jour小暴龍，這是個合法使用”如花似玉“來形容男人的國度。最後，男裝季的宣傳期終於結束啦！敬請期待並跟著Yutopia，一起在九月時進入2014春夏女裝的世界吧！
When it comes to Italian Fashion, other than the famous “made in italy” label, the thing I like the most is their marketing strategy. Like this Blogger event that I went to, the Blogger is also a very important press in the industry. It was Studio Zeta who has invited me to this interesting event, where I could be a Photographer while everything has been settled as a shooting studio, it’s pretty fun though I struggled with the light a bit at the beginning haha, Viva the professional Photographers!!! Anyway, I managed to capture these pictures so that you can see. These clothes from 2014 Man SS are like Kaleidoscope right? Actually I really do see men wearing like this on the street in Milan, italian men are way more “prettier” than women. The one frightened me a lot was a coat from Uppercut, it turns into Lightening under the flash, has driven me crazy haha. Also, all kinds of prints are still the seasoning high light, because in Italy, to be a “floral” man is legal.
This is the end of menswear season, after the vacation the womenswear season will begin!!! How excited is that!
all the brands in the shootings are
Special Thanks to
all Images by Yu Lee